Based on the familiar command 'stay', which owners use when they want their dogs to obediently remain in place, the advert taps into Ilume's aim to feed dogs healthier food that ensures they live longer.

Creative Boom
Campaign Breif


Screenshot 2022-04-29 at 11.57.03


Director: Tobias Fouracre 
Producer: Daisy Garside

Storyboard Artist: Miguel Delicado
Character Design: Claudia Brugnaletti and Adeena Grubb
Animatics Editor: Tom O’Meara

 Director of Photography: Peter Ellmore 
Gaffer: Jono Yates 
Motion Control Operator: Max Halstead
Focus Puller and BTS: Toby Goodyear 
Sparks: Andy McBrearty, Milo Smyth, Dexter Lovely 
Shot at Clapham Road Studios 

 Animators: Fabrice Pieton and Danail Kraev 
Rigger: Robin Jackson

 Puppet Builders and Maintenance: Josie Corben and Adeena Grubb
Additional Fur Work: Vicky Stockwell 
Puppet Eyes: Nathan Flynn 

 Art Directors: Sarah Crombie and Solomon Yossel Simpson Little 
Model Makers: Anita Bruvere, Connor Chung, Ed Barton, Beattie Hartley, Rose Popham 

 Compositors: Andy Hague and Gustaf Lindstrom 
Colour Grading: Matthew Day 

Client: ilume
 CEO & Founder: Craig Silbery Chief Customer Officer: Ron Ferdinands Customer Growth Lead: Niamh Loughman

 Agency: 72andSunny
Executive Creative Director: Luke Martin 
Creative Lead: Gen Hoey

Creative Lead: Andy Flemming 
Creative Lead: Alexandra Antoniou 
Head of Production: Whitney Hawthorn

Music: Keith Kenniff
Sound Design: Otis