ILUME - STAY
TOBIAS FOURACRE
Based on the familiar command 'stay', which owners use when they want their dogs to obediently remain in place, the advert taps into Ilume's aim to feed dogs healthier food that ensures they live longer.
PRESS
Creative Boom
Campaign Breif
Credits
Director: Tobias Fouracre
Producer: Daisy Garside
Storyboard Artist: Miguel Delicado
Character Design: Claudia Brugnaletti and Adeena Grubb
Animatics Editor: Tom O’Meara
Director of Photography: Peter Ellmore
Gaffer: Jono Yates
Motion Control Operator: Max Halstead
Focus Puller and BTS: Toby Goodyear
Sparks: Andy McBrearty, Milo Smyth, Dexter Lovely
Shot at Clapham Road Studios
Animators: Fabrice Pieton and Danail Kraev
Rigger: Robin Jackson
Puppet Builders and Maintenance: Josie Corben and Adeena Grubb
Additional Fur Work: Vicky Stockwell
Puppet Eyes: Nathan Flynn
Art Directors: Sarah Crombie and Solomon Yossel Simpson Little
Model Makers: Anita Bruvere, Connor Chung, Ed Barton, Beattie Hartley, Rose Popham
Compositors: Andy Hague and Gustaf Lindstrom
Colour Grading: Matthew Day
Client: ilume
CEO & Founder: Craig Silbery Chief Customer Officer: Ron Ferdinands Customer Growth Lead: Niamh Loughman
Agency: 72andSunny
Executive Creative Director: Luke Martin
Creative Lead: Gen Hoey
Creative Lead: Andy Flemming
Creative Lead: Alexandra Antoniou
Head of Production: Whitney Hawthorn
Music: Keith Kenniff
Sound Design: Otis