CODE A CAKE - BT
ALIVE LOVEDAY & MAX HALSTEAD
BT are comitted to teaching digital skills to 10 million people through its ‘Skills for Tomorrow’ programme. The Code a Cake digital experience takes the sometimes mysterious and intimidating world of coding, and makes it accessible through the metaphor of baking a cake. Parents and children play with code that relates to ingredients and recipe steps, and then enjoy the often messy results, as robots follow the programmed instructions.
We created a real physical kitchen, with five custom-built working robots, to help young and old connect their choices of code to real world effects. On accessing the robot bakery website, parents and kids go through three parts of the kitchen and at each one they are taught a basic principle of code – sequencing, variables and repetition.
Over 100k people visited the site to start coding in the first month alone.
To try Coding your own Cake, get involved and click HERE!
AGENCY: Analog Folk
DIRECTORS: Alice Loveday and Max Halstead
PRODUCER: Daisy Garside
ROBOTS: Robin Jackson
POST PRODUCTION: Will Studd
ART DIRECTOR: Ben Cote
BAKER: Beatie Heartley
MOTION CONTROL ASSISTANT: James Owens
GAFFER: Luis Santos
CAMERA ASSISTANT: Toby Goodyear
GRADE: Matthew Day
CATERING: Konrad's Kitchen
Shot at Clapham Road studios